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Privacy Policy

Privacy Policy

Last Revised: February 25, 2016

ShelfGenie Franchise Systems, LLC, along with its parent, affiliates, and franchisees (“ShelfGenie”) believes that respecting your privacy is important. We have found that collecting Personally Identifiable Information (defined below) and Non-Personally Identifiable Information (defined below) through www.shelfgenie.com and our other online locations such as Facebook or Twitter (collectively, the “Sites”) helps us serve you better by enabling us to communicate with you. This Privacy Policy describes the types of information we gather online and offline and how that information is used. Please read this Privacy Policy carefully.

  1. Acceptance of Privacy Policy

Each time you access, use or browse the Sites, fill out a form, click on a ShelfGenie digital advertisement or otherwise interact with ShelfGenie or its franchisees, you agree to be bound by this Privacy Policy. ShelfGenie reserves the right to change this Privacy Policy at any time. If you do not accept this Privacy Policy, please do not access, use or browse the Sites, participate in any sweepstakes, contest or other Activity, click on a ShelfGenie digital advertisement, or otherwise interact with ShelfGenie or its franchisees.

Should the Privacy Policy be revised, ShelfGenie will post the changes on a Site and the new Privacy Policy will be effective immediately upon posting. Any material changes in the way that we use Personally Identifiable Information will apply only to information collected thereafter, unless we provide notice or have other communications with you. You can determine when the Privacy Policy was last revised by referring to the “Last Revised” legend at the top of this page. Each time you access, use or browse the Sites, you signify your acceptance of the then-current Privacy Policy.

The Privacy Policy and the Terms of Use  form an agreement that is effective as if you had signed it. Any capitalized term not defined in this Privacy Policy has the meaning set forth in the Terms of Use.

  1. Types of Information Collected

The Sites may collect two types of information about users: Personally Identifiable Information and Non-Personally Identifiable Information.

“Personally Identifiable Information” includes, without limitation, non-public information about you that helps ShelfGenie identify you, such as first and last name, email address, street address, telephone number and city and state of residence.

“Non-Personally Identifiable Information” includes, without limitation, information that does not personally identify you as the individual to whom the information relates, such as information that is aggregated by ShelfGenie or a third party, or information that is not linked to contact information or other Personally Identifiable Information about you, such as your Internet Protocol (“IP”) address, browser type, operating system, general geographic location, domain name of your internet service provider, cookies and other Collection Technology information (described below), general information about whether Site users click on ShelfGenie digital ads and what sites they are on when they click on such ads, the frequency of Site visits, pages requested, number of users, activities while visiting the Site, content accessed, and the like.

In addition, ShelfGenie may collect information about you, such as your password (if we create a login site), device, mobile carrier, preferences and interests, demographic information, precise geographic location, shopping habits, Site usage, age and gender. In the event that such information is maintained with your name or contact information, it will be treated as Personally Identifiable Information; otherwise, such information will treated as Non-Personally Identifiable Information.

  1. How We Collect Personally Identifiable Information

General: Personally Identifiable Information is collected online by us or our service providers on our behalf when users register to open an account or update their account, create or update a profile, place orders or make purchases, communicate with us about orders or other questions, post comments, enter or participate in Activities, or use Communication Services. We also may collect information about your transactions and interactions with us and our franchisees, vendors and advertisers, including information about your use of Products offered through the website. We may collect information about you from other sources, such as blogs, public resources, third parties and other users of the Sites and our Services. In addition, Personally Identifiable Information may be collected offline and through social media, as described below.

Offline: When you purchase Products or Services through a ShelfGenie business, or sign up to receive promotional materials about Products or Services through a ShelfGenie business or elsewhere, your Personally Identifiable Information will be collected and treated in accordance with this Privacy Policy.

Mobile: If you use mobile-enabled services provided by ShelfGenie, such as any ShelfGenie mobile application made available by us, we may receive information about your use of our Services from your mobile device. This may also include information about your precise location if you have enabled location-based services on your mobile device.

Social Media: Certain information you post or provide through parts of the Sites that are available to others, such as your name, profile, comments, collections and reviews, may be shared with other users and posted on publicly available portions of sites. Please keep in mind that if you choose to disclose Personally Identifiable Information when posting comments or other information or content through the Sites, this information may become publicly available and may be collected and used by others, including people outside the ShelfGenie community. It is up to you to make sure you are comfortable with the information you choose to provide ShelfGenie and the information you choose to include in your Submissions. Your Submissions may be available to Site users and to users of other websites and services; ShelfGenie will not have any obligations with respect to any information that you include in your Submissions. We recommend that you use caution when giving out Personally Identifiable Information to others through social media networks or otherwise, as such information may be or become publicly available. You can protect Personally Identifiable Information by not including identifying information in your Submissions.

  1. How We Collect Non-Personally Identifiable Information

General: Non-Personally Identifiable Information is collected automatically on our server logs from your browser, as well as through other analysis of the Sites. Non-Personally Identifiable Information is also collected through cookies, other Collection Technology, IP Addresses and Google Analytics, as well as from third parties and feedback ShelfGenie receives, as described below.

Cookies: A cookie is a piece of data stored on your computer, which is a standard feature of browser software. A cookie assigns each visitor a unique, random number that resides on your computer. The cookie does not actually identify the visitor, just the computer that a visitor uses to access the Site. If you view a Site, your web browser may store cookies on your computer, which will better enable you to navigate the Site when you return. We use cookies to help deliver a more personalized experience. For example, cookies allow us to track the pages on the Site that you visit and how often you visit. When you visit our site, a cookie may be dropped on your computer or device, and such cookie may be used to deliver targeted content or advertisements to you as described below. Our cookies do not include Personally Identifiable Information or sensitive information such as your credit or debit card number. Cookies also may be used by some of the websites to which we link. We do not control the use or contents of third party cookies.

You can set your browser not to accept cookies. You may use the Sites even if you choose to reject or delete the cookies. However, if you do, you may not be able to take full advantage of the features of the Sites. To enable or disable cookies on your browser, please consult your browser documentation or contact your software provider.

Pixel Tags/Clear GIFs/Web Beacons: A pixel tag, also known as a clear GIF or web beacon, is an invisible tag that may be placed on certain pages of the Site but not on your computer (“Collection Technology”). When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous website visit.

IP Address: We may use your IP address to analyze trends, administer the Sites and gather broad demographic information for aggregate use to improve the Sites; in doing so, we will not link your IP address to your Personally Identifiable Information.

Google Analytics: The Sites use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies and other Collection Technology to collect and store anonymous information about you, which may include Non-Personally Identifiable Information. You can read Google Analytics’ privacy policy at http://www.google.com/analytics/learn/privacy.html and Google Analytics Terms of Use at http://www.google.com/analytics/tos.html. The Sites use “Demographics and Interest Reporting” feature of Google Analytics based on Display Advertising to analyze information regarding the interests and demographics of users of the Sites.

You can opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser at http://tools.google.com/dlpage/gaoptout?hl=en.

Third Parties: ShelfGenie also may acquire Non-Personally Identifiable Information from other sources (such as offline records or publicly available information) and from vendors and other third parties, some of which partner with ShelfGenie or with an advertisement network utilized by ShelfGenie. Non-Personally Identifiable Information also may be obtained by these other sources from inferences based upon the sites you visit, third party data, information you share on other websites, social media platforms and applications, or demographics derived from profiles or accounts that you create, to the extent permitted in their privacy policies.

Feedback Information: If you provide feedback to ShelfGenie, ShelfGenie may use and disclose such feedback for any purpose, provided ShelfGenie does not associate such feedback with your Personally Identifiable Information. ShelfGenie will collect any information contained in such feedback and will treat the Personally Identifiable Information in it in accordance with this Privacy Policy. You agree that any such comments and any e-mail we receive becomes our property. ShelfGenie may use feedback for marketing purposes or to add to or modify Services without paying any royalties or other compensation to you.

  1. Children and Privacy

ShelfGenie and the Sites do not knowingly collect Personally Identifiable Information from children under age 13. If you are under age 13, you are not permitted to use the Sites or to submit any Personally Identifiable Information to the Sites. If you are between 13 and 17 years of age, you may post messages, but you may not submit any Personally Identifiable Information. If we become aware that a Site user is under age 18 and has provided Personally Identifiable Information, we will take steps to remove his or her Personally Identifiable Information from our files. If you are a parent or guardian and believe ShelfGenie may have inadvertently collected personally identifiable information from your child, please notify ShelfGenie immediately by sending an email to marketing@shelfgenie.com .

  1. Use and Disclosure of Personally Identifiable Information

General: ShelfGenie and its affiliates, vendors and franchisees may use your Personally Identifiable Information to process and fulfill orders, ship and confirm orders, administer and process payments, provide customer service, update account and profile information, post Submissions, administer Activities, improve your Site experience and ShelfGenie’s Products and Services, forward promotional emails and postal mail, forward updates and announcements, and communicate with you about the Site, Activities, Communication Services, and the Products and Services of ShelfGenie and its affiliates. ShelfGenie also may use Personally Identifiable Information to send you information about third parties who may have Products or Services of interest to you.

ShelfGenie may combine Personally Identifiable Information collected through the Sites with information available from other sources (such as offline records or publicly available information). We will treat the combined information as Personally Identifiable Information.

Requested and Promotional Email: You authorize ShelfGenie to transmit email to you to respond to your questions or address your orders, billing or use of Communications Services. In addition, if you have an account or profile, you agree that ShelfGenie is authorized to send you announcements, updates and informational and promotional emails and postal mail from ShelfGenie and on behalf of its affiliates, franchisees, vendors and advertisers, and to make offers to you from ShelfGenie or from third parties who may have Products or Services of interest to you. If you participate in Activities, you agree that ShelfGenie is authorized to contact prospective winners by telephone and send information, documents and prizes to you by email or postal mail, as provided in the applicable rules. Unsubscribe instructions are included in each promotional email.

Service Providers and Other Third Parties: ShelfGenie may disclose Personally Identifiable Information to third parties that we may hire to perform services on our behalf. We may share Personally Identifiable Information and Non-Personally Identifiable Information with our service providers, shippers, vendors, advertisers, consultants, franchisees and affiliates for our internal business purposes, Site analysis or administration, communications with users, order payment and fulfillment, order delivery, marketing or similar activities. ShelfGenie also may share your Personally Identifiable Information with third parties for their direct marketing purposes.

Legal and Safety Reasons: ShelfGenie may disclose Personally Identifiable Information as required by applicable law or as necessary or advisable to: (a) protect ShelfGenie’s rights, safety or property or the rights, safety or property of others; (b) enforce the Terms; (c) respond to your orders or requests for customer service or other information; (d) comply with legal process or cooperate with law enforcement or governmental requests; (e) investigate, prevent or take action regarding suspected illegal activities, fraud or potential threats, or exercise legal rights or defend against claims; or (f) comply with or as permitted by applicable laws and regulations.

Major Transaction: ShelfGenie reserves the right to transfer any and all information, including without limitation Personally Identifiable Information, collected from Site users to an affiliate or third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of our business or operations (including without limitation in connection with bankruptcy or any similar proceedings).

  1. Use and Disclosure of Non-Personally Identifiable Information

General: The use and disclosure of Non-Personally Identifiable information is not subject to any restrictions under this Privacy Policy. ShelfGenie may use Non-Personally Identifiable Information to improve the Sites, enable Site features and enhance our services. For example, ShelfGenie may analyze how our Sites are used to improve the browsing experience for the Sites, analyze the performance of the Sites and diagnose problems, administer the Sites, and carry out internal operations.

Additionally, we may take personally identifiable information and de-identify it and share it in a de-identified or aggregated form with third parties to show or analyze site usage, improve our services, improve our user experience, or for similar purposes.

Advertising: ShelfGenie also may use your Non-Personally Identifiable Information to present you with targeted content and advertisements (including on third party websites and apps) based on your past visits to the Sites and your Non-Personally Identifiable Information collected over time by us and third parties. Such targeted content and advertisements may include marketing for the Sites, Products, Services or the sites, products and services of ShelfGenie’s business and advertising partners. Your Non-Personally Identifiable Information also may be used to analyze and develop advertisements and advertising campaigns, provide you with special offers and promotions and determine the effectiveness of same, optimize and determine the effectiveness of content and advertisements, analyze your interactions with the content and advertisements you are presented with, and how same relates to your visits to the Sites. ShelfGenie does not share any of your Personally Identifiable Information with our remarketing ad networks or advertisers.

Opt Out: Some of our third party partners may participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising and allow consumers the ability to opt-out of targeted advertising based on web activity tracking. For more information regarding the foregoing, please visit http://www.aboutads.info/choices/. Please note that even if our third party partners participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising and you opt of targeted advertising based on web activity tracking, you still may receive standard advertisements from us and targeted advertisements from third parties after clicking the link and following the instructions provided therein. You may need to re-click the link and follow the instructions provided therein if you delete cookies or other Collection Technology or use a different computer, device or browser.

Do Not Track: Except as otherwise specified in this Privacy Policy, ShelfGenie does not alter the practices detailed herein based upon your selection of the “Do Not Track” setting or other “opt out” setting or feature that may be offered by your browser; however, ShelfGenie reserves the right to do so in the future.

  1. Information Removal/Opt-Out

You are responsible for keeping your Personally Identifiable Information current. You may update your Personally Identifiable Information or change your preferences in your account or in your profile by visiting your My Profile page, or by sending an email to support@shelfgenie.com. You may not opt out of receiving communications regarding your purchases, your dealings with the Sites, or technical information about the Sites.

If you prefer not to receive marketing or promotional emails from ShelfGenie, you may click on the “Unsubscribe” link in any promotional email you receive from us and follow the “Unsubscribe” instructions. Please note that such requests may take up to ten (10) days to become effective.

  1. Notice of Privacy Rights of California Residents

If you are a California resident and have provided Personally Identifiable Information to ShelfGenie, you are entitled by law to request certain information regarding any disclosure that may have been made by ShelfGenie to third parties of Personally Identifiable Information for their direct marketing purposes. To make such a request, send an email to support@shelfgenie.com, specifying that you seek your “California Customer Choice Privacy Notice.” Please allow thirty (30) days for a response. ShelfGenie is required to respond to only one request per customer each year, and is not required to respond to requests made by means other than through the above email address.

We will not share your Personally Identifiable Information with third parties for their direct marketing purposes if you request that we do not do so. You may make such a request by sending us an email at support@shelfgenie.com or by mailing your request to:

ShelfGenie Client Service

5500 Interstate North Parkway
Suite 250
Atlanta, Georgia 30328

When contacting us, please indicate your name, address, email address, and what Personally Identifiable Information you do not want us to share with third parties for their direct marketing purposes. Please note that there is no charge for controlling the sharing of your Personally Identifiable Information or for processing this request.

  1. Protection of Personally Identifiable Information

 ShelfGenie uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of your Personally Identifiable Information.

No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of ShelfGenie to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personally Identifiable Information, neither ShelfGenie nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is done at your own risk.

  1. Third Party Posts and Links

The Site may include posts by or links to websites operated by third parties. ShelfGenie endeavors to allow posts or links to reputable organizations; however, because third parties and other sites are not hosted or controlled by us, ShelfGenie is not responsible for the privacy practices of those sites or third parties, or their content or activities. We encourage you to review the privacy policies of third parties and their websites. This Privacy Policy only applies to information that ShelfGenie collects through the Sites and does not address the privacy or information practices of any third parties or other websites.

  1. Governing Law

This Privacy Policy shall be governed by, and will be construed under, the laws of the State of Georgia, U.S.A., without regard to choice of law principles. Those who choose to access the Sites from locations outside the United States or Canada do so on their own initiative, and are responsible for compliance with local laws if and to the extent local laws are applicable. ShelfGenie may limit the Sites’ availability, in whole or in part, concerning any person, geographic area or jurisdiction, at any time in its sole discretion. ShelfGenie may host or store servers and information within or outside the United States.

  1. Questions?

If you have any questions or comments about this Privacy Policy or the Sites, or you wish to access or make changes to your Personally Identifiable Information, please contact us at:


5500 Interstate North Parkway
Suite 250
Atlanta, Georgia 30328

You may also contact us by email at support@shelfgenie.com. Please note that email communications may not be secure. Accordingly, you should not include personal or other sensitive information in your email correspondence to ShelfGenie.