I grew up in a town with one stoplight. My parents owned and operated a landscaping and irrigation business where our neighbors were literally our customers. It was by my father’s side that I learned the ins and outs of running a small business and the importance of treating your customers and employees like family. He would say to me, ‘Son, never hire someone you wouldn’t be comfortable sending into your mother’s kitchen.’ And while there were certainly other landscaping companies in town, we had a thriving business of repeat customers that I can only attribute to my family’s goodwill towards our community.
After college, I had the pleasure of being of a founding team member of Capital One’s Home Improvement Finance division. Working with some of the most successful home improvement contractors in the country, my education in the business arena grew. While I met some wonderful people, I was often amazed at how many companies exposed their customers to high pressure sales tactics coupled with bad service.
When I joined the ShelfGenie family in 2009, I vowed that I would hold true to the lessons I learned from my father so many years ago, coupled with my experience in the Home Improvement arena:
Being a business owner doesn’t mean you don’t have a boss. You actually have thousands of bosses…they are called your customers. Make them happy and you will be successful.
Put yourself in your customer’s shoes. High pressure sales are not an option
Never hire someone you wouldn’t be comfortable sending to your mother’s home. Hire neat, courteous installers and designers who share your values.
By putting our customers first and holding ourselves to the highest standard, we are consistently able to deliver beautiful projects to our clients throughout South Florida.