A lifelong advertising and marketing professional, Reed was publishing a small local magazine called About Covington to Madison when he first became acquainted with ShelfGenie. ShelfGenie was advertising in his magazine and contacted him when leads started coming in from his customers.
When asked if he knew anybody who could follow up on leads and sell the ShelfGenie product, he said “I can. It sounds like fun.” And then when Reed revealed his furniture making skills, he was recruited as an Installer as well as a Designer. Reed has been working with ShelfGenie since 2011.